Artificial intelligence, or AI, is getting a lot of love from businesses. According to Gartner, about 37% of enterprises worldwide have implemented an AI solution in some form.

Its use is mostly apparent in telecommunications companies. Over 52% of them use AI chatbots. About 38% of healthcare providers, on the other hand, use computer-assisted diagnostic solutions. Banks also use this technology to detect instances of fraud.

The power of AI has a variety of benefits for all sorts of organizations, but how can you use it to your advantage?

Find a Suitable AI Platform

One of the most flexible AI suites you can use is Salesforce Einstein. It is an artificial intelligence technology built specifically for customer relationship management (CRM). It doesn’t need data preparation to set up and automatically determines the right model to fit your organization.

Here are ways to leverage Salesforce Einstein

1. Identify Sales Opportunities – Artificial intelligence can be used as your company’s data scientist. It can scan every account and lead your company has, and create accurate predictions based on them.

For example, you can use the platform to predict your sales quotas. If Einstein predicts your department is falling behind on your target for the quarter, you can act immediately to boost your sales. This way, you don’t have to make changes after you miss your target. AI can also use historical data to check which individual accounts will likely convert.

• Make Customer Service a Breeze – One of the most common uses of AI for business is the application of chatbots. You can use it to free up your representatives of menial customer service tasks, like answering common queries. The AI can scan customer inquiries, match them with frequently asked questions, and provide pre-programmed answers. They can also link internal articles to more complex questions.

And if the customers’ concerns are too complicated for the AI to answer, only then will it call for an agent. This allows your representatives to focus on more important concerns that require the creativity and problem-solving skills that a robot cannot perform.

• Personalize Your Marketing – Most customers convert when marketing messages are personalized to their needs and preferences. Marketing AI can scan your customers’ data to understand their interests and needs. With this information, they can scour your inventory for products that meet those needs and preferences, either on your own website or on online advertisements. They can also recommend products to upsell.

Artificial intelligence provides you with a variety of opportunities to outdo your competition. It lets you stay on top of your sales goals and conversions, improves your customer service offerings, and personalizes your marketing campaigns better. With an increasing number of companies using this technology to improve their business, you don’t want to get left behind.

Increase Your Business Value with Cloud and AI Solutions

When you’re ready to implement cloud and AI solutions for your business, work with eVerge Group. We are a team of top-tier consultants with over 20 years of experience customizing and implementing cloud enterprise solutions and system integrations like Salesforce Einstein.

We use the best practices and tools in the industry to ensure the success of every project, allowing you to reduce your overhead and boost your value!

Contact us today to schedule a consultation.

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