Donor Email and Web Marketing

Oracle’s Siebel Email Marketing is a comprehensive permission-based, scalable e-mail marketing solution fully integrated across all customer touchpoints. It enables marketers to plan, create, test, execute, and track targeted, personalized e-mail communications, including time-sensitive alerts and event-triggered mailings that build trust and meaningful dialogue with customers.

Siebel Email Marketing offers the following key benefits:

• Builds customer trust and addresses concern about spam by helping organizations increase the relevancy of  permission-based communications
• Integrates e-mail communications with other channels to support a continuous customer dialogue and a unified, superior customer experience across channels
• Increases productivity and reduces cost through embedded best practices and support for the entire e-marketing process
• Increases ROI through higher response rates, lower opt-out rates, and higher conversion rates resulting from more-targeted, timely, and lower-cost communications
• Increases customer loyalty and retention through delivery of tailored, dynamic messages, newsletters, and alerts
• Reduces costs and the risk of being “blacklisted” through automated bounce handling and real-time unsubscribe processing
• Offers a proven, highly scalable, and open architecture that meets the needs of even the largest consumer marketers and reduces total cost of ownership

Customer Preferences and Data Management
Allows organizations to collect and respect customer preferences across channels. It also allows organizations to give individuals more control over managing their own preferences, such as message types, topics of interest, contact frequency, language, and message formats.

Provides flexible list import; list cleansing (with the optional Oracle’s Siebel Data Quality solution); list/subscription management; and automated subscribe/unsubscribe functionality, including one-click opt-out processing.

Content Creation and Management
Allows marketers to leverage virtually any stored data to personalize the content of e-mail messages, including the subject line, “from” line, salutation, and message body. Marketers can build complex conditional content rules to include or exclude certain sections of content and support dynamic e-newsletter programs. It provides support for template management, HTML, Multipart MIME, rich media messages, and Web surveys with personalized values to hyperlinks.

Email Execution
Provides a proven, highly scalable, and high-speed content generation and delivery engine that meets the needs of  even the largest consumer marketers at a low total cost of ownership. It ensures that customers receive the optimal media type based on their preferences or e-mail rendering capabilities.

Response Management
Provides a best-in-class, scalable bounced-message handler and click-through server. It automatically categorizes and differentiates “hard” from “soft” bounce types and processes bounced messages based on configurable rules. This saves organizations significant time and money and increases customer satisfaction. When combined with other Siebel CRM applications from Oracle, it lets an organization leverage best-in-class lead management capabilities to maximize conversion rates.

Tracking and Response Analysis
Provides real-time visibility into key performance metrics so that marketers can analyze the effectiveness of their campaigns and take corrective actions as needed, to drive results. These metrics cover delivery statistics, response analyses, and subscriber analyses and include key metrics such as message open rates, number of  unsubscribes, and unique click-throughs. Combined with Oracle’s Siebel Marketing Analytics, it lets marketers quickly turn valuable insight drawn from data into a new campaign or segment with the click of a button.

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